Hakuhodo Institute of Life and Living ASEAN Vietnam Team held ASEAN Sei-katsu-sha Forum 2019: The Evolution of Sei-katsu-sha Behavior Through the Lens of Technology on October 4, 2019 in Ho Chi Minh City. This article reports on the session given by Hakuhodo Shopping Laboratory Vietnam’s* Natsuki Kumagai, who presented findings from the Laboratory’s research titled AI in the Shopfront: An Analysis of the Shopping Behavior of Vietnamese Sei-katsu-sha.

Mr. X MarketingIn contrast to POS data analysis, which generally focuses on buyers, Mr. X Marketing is a proprietary method for turning latent customers who came to stores but did not purchase anything into buyers.

Real traffic the customer image from Ai camera	The traffic in the store for each categories	By AI camera, we can make X visible

Source: https://www.hakuhodo-global.com/news/ai-analysis-of-shopping-behavior-in-the-vietnamese-shopfront.html